I know when many think of fast food, the first thing that comes to mind are french fries that are fryed in re-used oil esp. at chain fast foods places...I'm not going to mention any names. However without a doubt, i can say that In-N-Out stands out amongst the crowd and has defeated tons of the fast food generalizations. Their founders had one simple plan "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment." I can say they have exceeded their expectations. not only is their meat the freshest but the vegetables taste like they are delivered that very same day.
In-N-Out has a limited menu consisting of three different sandwiches: the hamburger,
cheeseburger, "Double-Double" (double meat/double cheese), and French fries and three flavors of milkshakes. The hamburgers come with lettuce, tomato, with or without onions which can be made "animal style" (grilled) or fresh along with their infamous "spread" sauce. A major plus are vegetarians can enjoy their burgers just as much, you just have to order it "veggie style". Famous for their "spread" and excellent customer service, In-N-Out has received a variety of free endorsements from the media as well as celebrities. A perfect example, is the 1998 classic "The Big Lebowski" which contains a scene with the main characters happily enjoying their In-N-Out burgers. In-N-Out has a dedicated fanbase, and benefits highly from the positive word of mouth spread by its enthusiastic and loyal customers. In-N-Out directly uses its positive image and dedication to quality as a selling point. This is most evident in its two slogans: "Quality You Can Taste," and "Cleanliness You Can See." The references to its Southern California roots (such as the palm-tree) most likely appeal to Southern Californians and typically appeals to others outside California.
In-N-Out has a limited menu consisting of three different sandwiches: the hamburger,
cheeseburger, "Double-Double" (double meat/double cheese), and French fries and three flavors of milkshakes. The hamburgers come with lettuce, tomato, with or without onions which can be made "animal style" (grilled) or fresh along with their infamous "spread" sauce. A major plus are vegetarians can enjoy their burgers just as much, you just have to order it "veggie style". Famous for their "spread" and excellent customer service, In-N-Out has received a variety of free endorsements from the media as well as celebrities. A perfect example, is the 1998 classic "The Big Lebowski" which contains a scene with the main characters happily enjoying their In-N-Out burgers. In-N-Out has a dedicated fanbase, and benefits highly from the positive word of mouth spread by its enthusiastic and loyal customers. In-N-Out directly uses its positive image and dedication to quality as a selling point. This is most evident in its two slogans: "Quality You Can Taste," and "Cleanliness You Can See." The references to its Southern California roots (such as the palm-tree) most likely appeal to Southern Californians and typically appeals to others outside California.In-N-Out's high quality foods & positive image has brought on a whole new meaning to fast food.
Happy Grubbing!
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4 comments:
In my humble opinion, In-N-Out is the greatest eating establishment in the history of mankind. =)
Hi Jessica...In-N-Out has to be my favorite fast food experiance till date. Im glad to see I'm not the only one who thinks so!
definitely what i miss most about california... my friends are a close second =P
Pooja - thank you for your ongoing comments, In-N-Out def. defies all fast food generalizations and is perfect for some of us who do not eat red meat!
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